Hello. I'm Adarrel👋
I'm Adarrel, a product designer with 6 years of experience specializing in fintech solutions. I excel in creating user-centric designs that drive engagement and growth.
Cheil | Samsung | As Conversion Rate Optimization Lead for Samsung at Cheil, I enhanced user engagement and conversions through data-driven UI/UX improvements and A/B testing. Collaborating across regions, I streamlined user journeys, optimized key site features, and delivered impactful results for samsung.com.
Read More ➔RateX | At RateX, I led the development of a comprehensive design system and conducted in-depth user research to enhance the platform's information architecture, resulting in a more intuitive user experience.
Read More ➔RateS | At RateS, I spearheaded the design of a social commerce reselling platform, implementing user-driven design principles that improved activation rates by 25% and retention rates by 30%.
Read More ➔Rate3 | At Rate3, I ventured into blockchain technology, designing graphic elements, testnet user flows, and the company's website, contributing to a successful product launch.
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