Rate3
Web Design
Lead Designer | February 2019 to October 2019
Rate3 is an innovative blockchain protocol designed to facilitate cross-chain asset tokenization and streamline identity management, bridging the gap between digital and physical assets. Visit the landing page to learn more.
Background
In 2018, there weren't many use cases for blockchain. The vision of this project was to allow physical assets to be tokenised, as well as to strengthen trust through a scoring system. And the most ideal way to communicate this idea was via an effective website.
My role
As Lead Designer, I was responsible for demystifying complex blockchain concepts to appeal to newcomers. I led the end-to-end development of the landing page, encompassing conceptualisation, branding, styling, asset creation, copywriting, analytics integration, and site development, resulting in a user-friendly platform that effectively communicates Rate3's mission.
Outcome
What we achieved
💪 Achieved 25,000 page views in 4 months, with steady growth driven by targeted marketing efforts.
⚡️ Users spent an average of 2:15 minutes per session, reflecting strong interest in exploring the platform’s features.
👏 Met our funding goal with the successful completion of our ICO